Defining Gel was redesigned to be modern, minimalistic, and luxurious. My team and I were tasked with elevating the It Works! skincare line to enhance customer experience and reflect the price point and quality of product. I developed a design that was versatile and clean to be applied across the entire skincare line. My team and I worked with printers to establish standards and ensure design vision was effectively translated though the varnish and material choices all while staying within budget.
The custom-molded tube uses pearlescent plastic and screen-printed text to create a seamless pearl base.
The box pairs a pearl-shimmer finish over the majority of the box with a velvet matte in the dark gray square on the principal display panel.