Heir Apparent is an educational cocktail blog with a focus on re-imagining time-tested classics. 
I worked with Heir Apparent to dive into the core of the brand and the inspiration behind the project. Following informational meetings, competitor research, and mood board creation, I developed the logo and branding that melded the golden age of classic cocktails with modern aesthetics to set a foundation for an agile brand that will continue to grow. 

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