I led the design efforts for the Probiotic secondary packaging. Both Probiotic and Cleanse were positioned as products that disperse through the digestive system to have a wide range of benefits. We chose to represent this product family with halftone patterns coupled with the hard black bar to represent the gentle strength of the digestive products. 
Packaging Specs: 
38 pt. IFC with a Gloss UV, a Soft Touch Coating, and two spot colors

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